Serving customers from Southeastern Minnesota and Northern Iowa since 1947

Gray Cashmere 2138-60

In-Home Color Consultation 

Changing the color scheme in your home can be overwhelming at times. If you're looking for help or a second opinion, call to schedule an in-home color consultation. Our professionally trained color consultant will spend an hour with you looking over color schemes and considering everything from lighting to your décor to find the perfect colors for your home.

Amazon Soil 2115-30

Support in These Challenging Times

- We are doing our best to follow recommended COVID-19 safety precautions, and to serve our customers each day at the store. Please help us stop community spread by refraining from entering the building if you are experiencing symptoms or if you have recently been exposed to anyone who may be sick.  When you come to the store, you will notice we have made some physical modifications to mitigate risk for our employees and customers.

Other ways to order: 

- To place an order online, please fill out the contact form at the

bottom of our website

- Call us @ 507-282-2660 to place an order by phone,

- curbside service is available


To choose a paint color we recommend you visit the Benjamin Moore website and follow directions to download their color app.



Paint matches: Bring a sample that has the color that you would like matched

to the store and we will assist in getting an accurate color.

    -Color swatches are available to take home.

Stain matches: Bring a sample of the stained wood, and a piece of wood that is similar to the one that will be stained.

Wallpaper: Stop in to browse our library of books and in-stock wallpaper, or call to schedule an appointment for a consultation.

Window treatments: Please call ahead to schedule a consultation and if you would like to know details on specific products. We are also available for measurements and installations.



Rosy Peach 2089-20


Our Products

Affordable Painting and Decorating Supplies

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Not all paints are created equal! Struve's Paint and Decorating has been selling Benjamin Moore paint for 70 years. This quality paint brand was developed in the 1880s and has been a leader for years. If you haven't tried it yet, now is the time! Benjamin Moore has the right product for your project, whether you are staining a deck or redecorating an interior or exterior space. Our Benjamin Moore specialty paints include Satin Impervo, Advance, Aura, and Grand Entrance, as well as Regal Select Revive, a new paint formulated for optimal performance on vinyl siding and trim.

Blue Room

Color Selection

Whether you’re looking for the “popular” color of the day, or a unique color to go with a special decorating piece in your home or office, the staff at Struve’s can help make your vision a reality. We have color samples that can be checked out and small samples of paint for purchase. Our computerized color-matching tools can also help us mix your perfect color.

Our Top Brands

Top Brands for Top Value


Contact Us

Struve's Paint & Decorating

501 North Broadway, Rochester, MN 55906


Silhouette AF-655


Your Hometown Paint and Decorating Supply Store

Struve's Paint and Decorating has changed over the past 70 years from a paint contracting and hardware store to a paint and decorating store. Kenneth Struve started the business in 1947 with George Brumm. From 1948-1965, the Struve family lived in an apartment above the paint shop. A variety of other businesses were held in the adjacent little building. During the late sixties and most of the seventies, Struve’s had an art gallery and frame department on the second floor of the store. Today, the second floor is the decorating department, where you can buy window fashions and wall coverings.

Potters Clay 1221


501 North Broadway, Rochester, MN 55906